Chanel Ads - Retrospective: 1988 – 1990

Chanel S.A., commonly known as "Chanel" (English pronunciation: /ʃəˈnɛl/), is a French fashion house founded by the late couturier Gabrielle "Coco" Chanel, recognized as one of the most established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others). She gained the name "Coco" while maintaining a career as a singer at a coffee shop in France. Chanel has always specialized in items such as simple suits, dresses, women's pants, and costume jewelry. Coco Chanel's vision was to replace such opulent, sexy pieces with items which conveyed casual elegance. Her designs and creations are timeless, considering that the basic silhouettes have remained consistent from generation to generation. Today, Chanel is most famous for the "little black dress" which has become a key item in most women's closets. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early (1924) Chanel partner Pierre Wertheimer. (cf wikipedia)

1988


F/W 1989/1990


S/S 1990


S/S 1990


S/S 1990


S/S 1990


S/S 1990


S/S 1990


S/S 1990


1990


1990Picture source

Isn`t is almost "weird" to see luxury-clothing actually looking rich? I notice that the 90s were the last time when people showed off their wealth. Why did that change? Did Heroin Chic and two recessions erase that?